Dedicated to helping financial services firms thrive through innovative, compliant marketing strategies.
Founded by Guadalupe Vasquez in Houston, Texas, On the River Marketing LLC was built on a simple belief: financial services firms deserve marketing partners who truly understand their industry.
With years of experience at the intersection of finance and marketing, we know the unique challenges that financial advisors, lenders, insurance professionals, and wealth managers face when trying to grow their client base while maintaining regulatory compliance.
Our name reflects our approach — like a river, we help your marketing efforts flow naturally, building momentum over time and carving a clear path toward sustainable growth.
The principles that guide everything we do.
We hold ourselves to the highest ethical standards, ensuring every campaign we create is transparent, compliant, and honest.
Your goals are our goals. We take the time to understand your practice, your clients, and your vision for growth.
Every strategy we deploy is measured and optimized for real business outcomes — not vanity metrics.
We specialize exclusively in financial services, giving you a partner who speaks your language and knows your regulations.